The outsourcing contact center Zenko BPO was a partner of the international eCommerce conference, EasyConf.


At the end of February, Zenko BPO participated inthe largest international conference for the eCommerce industry, not just as a participant but as an official partner of the event.

The conference brought together entrepreneurs, experts, and eCommerce leaders to discuss the most pressing topics:

• How to sell more effectively?
• How to scale your business faster?
• How to retain customers in a constantly changing market?

Bohdan Koshovyi, founder and CEO of Zenko BPO and Chairman of the UCCAI (Ukrainian Contact Center Association International), delivered a presentation on the topic:

“Contact Center as a Growth Driver for eCommerce: New Markets, Higher AOV, and Fast Niche Testing”

You can watch the full 30-minute presentation HERE.

Why Did This Presentation Spark So Much Interest?
Bohdan’s presentation wasn’t just about how a contact center can support business operations—it showcased how a contact center can become a proactive tool for boosting sales and expanding into new markets.

Top 3 Key Takeaways for eCommerce Business Owners

1. Entering New Markets

Many businesses believe that translating their website into another language is enough to enter a new market. However, that’s just the first step.
A contact center can help by providing:

• Localized support – Operators who not only speak the language but also understand dialects and cultural nuances.
• Cultural adaptation – Knowledge of local customs and expectations.
• Communication through popular channels like WhatsApp, WeChat, and Telegram, ensuring customers are reached where they feel most comfortable.

Result: +35% conversion growth after localizing services in the Middle East.

2. Increasing Average Order Value (AOV)

Pushing customers to buy more is not an effective strategy. Instead, offering them valuable solutions and additional services works much better.

• Personalized upsells and cross-sells naturally increase AOV.
• Contact center operators help customers identify their hidden needs, offering relevant products or services.
• Well-crafted communication scripts enable sales without pressure, enhancing the customer experience.

Result: +30% AOV growth through personalized upsells.

3. Fast Niche Testing

Launching a new product is always a risk. But how do you know if it’s worth investing heavily in advertising?
Zenko BPO’s contact center can help:

• Launch test sales and gather real customer feedback in just 1-2 weeks.
• Instead of spending thousands on experiments, the product can be adapted directly to market demand.
• Test a niche before a full-scale launch, avoiding wasted budgets.

Result: 1-2 weeks of testing, and you know whether investing in a new niche is worth it.

Business Owners Had Many Great Questions

At EasyConf, we received numerous insightful questions from participants. We’ll address them in a series of posts on our social media channels:

Facebook – News and business insights

Instagram – Practical case studies and examples of how a contact center can help your business grow

You can watch the full 30-minute presentation HERE.

Zenko BPO – Your Trusted Partner for eCommerce Growth

From entering new markets and increasing AOV to quickly testing new niches, Zenko BPO offers professional contact center services that drive real business results.

Let’s work together. Contact us today, and we’ll help your business thrive, even in challenging times!