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The voice from Ukraine - for the whole world The team was tasked with increasing the sales of solar panel installation services using the existing customer base. This required not only contacting potential customers but also effectively communicating the benefits and technical characteristics of solar panels.
Sales of solar panels in the US market
Customer request
Problems and challenges identified by management:
The solar panel installation service provider faced several significant challenges. The technical complexity of the product complicated communication with customers. They lacked sufficient knowledge to effectively explain the benefits of solar panels. Additionally, there were not enough human resources to scale sales, and they lacked modern technologies to cover the entire customer base.
- Competition: The US solar panel market is oversaturated, making it difficult to stand out among competitors.
- Technical Complexity: Solar panels are complex products requiring deep technical knowledge for proper explanation. It was necessary to find a way to make technical information understandable to ordinary consumers.
- Consumer Skepticism: Many customers doubted the benefits of using solar panels, especially due to significant initial investments and a long payback period. It was important to dispel these doubts and build trust.
- Limited Communication: The client lacked proper communication tools. A system needed to be implemented for better contact management.
Thus, selling solar panels in the US market for homeowners is a challenging task due to high competition and the product’s technical complexity.
Services provided in this Case
Our comprehensive approach to solving the client's tasks.
To overcome these challenges, we applied a comprehensive approach, focusing on innovative strategies and technologies. We also developed a unique marketing strategy to stand out in the competitive market.
Our 10 years of experience in e-commerce, projects implemented worldwide, and strong management helped us effectively solve the task and achieve significant results.
- Comprehensive Campaign: We organized a comprehensive campaign using modern telephony tools and CRM systems to manage client interactions.
- Training Programs: Our agents underwent intensive training, gaining the necessary technical knowledge for effective customer communication.
- Advanced Tools: We utilized our proprietary telephony and CRM systems. These tools allowed us to record all interactions with customers, ensuring no potential buyer was lost.
Result:
- Smooth start of the project in 3 days
- More than 100,000 prospects were contacted within 4 months
- Fulfilled the KPI of sales on the project
- We used our own telephony and CRM system
- Created our own training program for sales agents
We offer a wide range of other services
Every business has unique customer interaction needs. For instance, a retail store may require chat and phone support, while a tech startup may need technical assistance. Let us tailor a service package that aligns perfectly with your business requirements.
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